Sports Digital Network (SDN) is the nation’s leading and newest digital out of home network focusing on multi-pad community arenas, indoor playing fields, recreation facilities, and golf courses in Canada. Our digital network is focused on serving the largest markets and busiest buildings, providing access to our national automated platform reaching advertisers and their media buying agencies. Let SDN help you build the most effective advertising plan that will drive positive results in your business.
Our team is unique and deeply experienced. Senior leadership is comprised of media agency planners, sports marketers, and multi-sport venue managers.
We bring to advertisers an immersive experience within venues. Engaging sports content on large 65” screens where your message will resonate with targeted, affluent prospects.
Finally, SDN delivers a 36° integrated solution – digital and static media, as well as activation plans and strategies.
WHY SDN?
Facilities
Our buildings are the biggest and busiest with a number supporting communities with pools, gymnasiums, indoor soccer and workout facilities.
24 ClubLink locations in Ontario – largest, premium private golf network in Canada
11 Canlan facilities – largest operator of private arenas in Canada
10 Nustadia Recreation facilities – Canada’s largest operator of community arena facilities in Canada
4x more multi-pad arena facilities in Canada than our closest competitor
Markets
Our facilities are in Canada’s highest populated markets where your prospects live and shop
We reach 76% of English Canadians
Why Choose
Place-Based Media?
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Highly meaningful engagements with contextual relevancy
Sporting equipment in arenas, luxury goods at private golf courses etc. Consumers are more recepti.ve to brand messaging when it is delivered in contextually relevant circumstances
Place-based means safe, controlled media environments
Place-based media owners control the content and set the tone for the advertising experience. The environments are controlled and familiar, with no fraud.
High viewability
The media is not invasive and cannot be blocked, which means viewability is high when compared to online platforms.
Targeting
SDN’s solutions have an added benefit of audience targeting. The ability to hyper-target the exact demographic allows brands to create messaging that resonates and build a stronger connection with their consumer.
Long dwell times enable deeper content exchange
Some venues, like arena lobbies, ClubLink bistros, have audiences ‘captive’ for extended periods of time. This provides an opening for more in-depth interactions between brands and consumers, and it allows for creativity with the content itself.
Automation and digital screens
Addressable digital media in these very real spaces can bring the best of both worlds for marketers. DOOH, and programmatic DOOH is the fastest growing medium in Canada. This includes place-based media with dynamic video capabilities, drawing the attention of both marketers and consumers. Broadsign, our software CMS solution have brought programmatic automation allowing media companies to dynamically distribute content across these real-life digital screen networks. Marketers can conveniently buy media on a targeted scale and remotely change content based on dayparts and/or external factors (e.g. weather).