Who We Are
We are media planners, sports marketers and venue management specialists. We are uniquely qualified to deliver a better product and better results because we understand and are top performers in every aspect of this business.
SDN targets prospects in an environment where they are relaxed, engaged and therefore more receptive to hear your message.
THE AUDIENCE
Target prospects in an environment where they are more receptive to your message.
Our audience are young, affluent, and well educated:
71% Male
41%+ have a bachelor’s degree or higher (index = 108)
34% are MOPEs (index = 132)
41% have household incomes more than $100k (index = 133)
A FEW IMPORTANT NUMBERS
80+ facilities
65 million+ annual visitors
75 million+ impressions monthly
Covers 91% of English Canada’s top markets
The size and quality of SDN’s venues make SDN stand out among DOOH competitors with 95%+ of our venues multi-pad and/or multi-sport facilities.
We have the three most prominent venue partners in Canada:
Nustadia Recreation Inc
Canada’s largest operator of community arena facilities.
Canlan
Canada’s largest owner/operator of private arena facilities.
Clublink
Largest owner of private golf courses in Canada.
Why is this important?
1. Size Matters– we drive reach quickly.
2. Our audience is young, male, affluent, well-educated, and has young families.
We make it easy
SDN has a network that is highly flexible. If it is not listed…tell us and we’ll make it happen.
We give you access to Canada’s largest DSPs ensuring that we connect your message to our screens.
We offer the choice of direct deals, programmatic placement and PMP deals.
Our ads are full screen.
50% of screen time is sports related content increasing viewer engagement.
We build immersive grass roots campaigns and activations.
Choose how you buy:
National, Regional, Provincial, City, screen
Dayparts:
- Mon – Sun: 6pm – Midnight | Skews Younger Males
- Mon – Fri: 6am – 6pm | Families
- Sat & Sun: 6am – 6pm | Families
- Triggers | Weather, Seasons, Time of Day
By venue – hockey, soccer, golf
The Screens
State of the art large format screens with multiple ad positions available.
- 65″-85” 4k units
- All video ads run full screen40% of inventory is interactive sports content
- Right hand zone available as static position
- Bottom right/left zone is premium positioned as weather anchor
“In content” features available.