Coast-To-Coast Reach in Canada’s Most Engaged Environments
SDN delivers national scale through 100+ community mutli-sport venues — reaching high-value audiences where they spend meaningful time.
Our Presence
Weekly Impressions
Ad Plays/Month
Full Screen Displays and Ads
Minutes Average Dwell Time
National brands need scale — but not at the expense of attention or context. SDN delivers all three: national reach, high-value audiences, and brand-safe environments — inside the venues people visit every week.
Why National Brands Add SDN to Their Media Plans
Real-World Video. Real-World Attention.
Your audience doesn’t live entirely in digital environments. They spend time in arenas, clubhouses, and community spaces — where mobile and desktop ads don’t follow.
SDN extends video campaigns into these real-world environments – where attention is higher, and distraction is lower.
Frequency Through Natural Visitation Behaviours
Frequency isn’t forced — it’s built into behaviour.
Community venue visitors return to the same location 1–2 times per week. Over a campaign cycle, that translates into consistent, repeated exposure — the kind that drives measurable brand lift.
Visits Per Week
A Premium, Active Audience
Community sport venues and private golf courses attract a demographic profile that national brands pay a premium to reach: SDN delivers real-world video in these environments.
Household Income
35% above national average
Homeownership
Significantly above national rate
Family Composition
Dual-income families with children
Vehicle Ownership
Multiple vehicles per household
Financial Products
Active users of banking, insurance, and investment services
Consumer Spending
Higher than average spend across automotive, financial services, retail, and travel
Verified. Transparent. Real.
Every impression is a real person in a real place. No bots. No questionable viewability. No wasted spend.
Every impression is delivered in a physical environment — not inferred, modelled, or inflated. Impressions are calculated from verified third-party partner data.
Proof-of-play is third-party verified. Audience behaviour is measurable. There are no bots, no questionable viewability, and no wasted impressions.
Buying SDN Inventory
Programmatic DOOH
SDN integrates seamlessly into your existing media workflow — including programmatic buying via Broadsign SSP and all major DSPs, as well as direct and private marketplace deals.
Open Exchange
Available through standard programmatic DOOH buys. Private marketplaces (PMP) — preferred rates and priority access via Deal IDs.
Targeting
Geography, daypart, venue type, audience segment.
Reporting
Impression delivery, proof-of-play, audience verification.
Direct Deals
Integrated campaigns
For brands that want guaranteed placements, category exclusivity, or custom campaigns, our team manages direct buys with flexible terms and dedicated account support.
Combine digital screen placements with on-site activations — product sampling, displays, and grassroots community engagement. SDN’s venue relationships and on-site teams make integrated campaigns turnkey.
Format Specifications
Resolution: 1920 x 1080 px (16:9) or 1080 x 1920px (9:16)
Static: JPG or PNG, max 5 MB
Video: MP4, H.264, up to 15 seconds
Audio: No audio (screens are in public spaces)
File delivery: Upload to our portal or via email
Design services Available at no charge for qualifying campaigns
Contact us for full creative specifications.
Build Your National Campaign
We’ll design a plan aligned to your markets, audience, and objectives.