Frequently Asked Questions
Everything You Need to Know to Get Started with Sports Digital Network
Frequently Asked Questions by Advertisers
How much does arena advertising cost?
Rates vary by market size, number of venues, campaign duration, and format. Contact us for a quote.
How much does it cost to advertise at a single arena?
Local single-venue campaigns are our most affordable option, designed for small business budgets. Rates depend on the specific venue and your campaign length. Longer commitments get better rates. Contact us for a quote.
What creative specs do you accept?
Static images (1920×1080 px, JPG/PNG) and video (MP4, up to 15 seconds, 1080p). Our design team can produce creative at no extra charge.
How long is a typical campaign?
Campaigns run in 4-week increments with a minimum 4-week commitment. Longer flights receive preferred rates.
Can I target specific venues?
Yes. Select individual venues, groups of venues in a market, or activate across the entire national network.
How is arena advertising measured?
We report impressions based on verified venue foot traffic data. All screens provide proof-of-play confirmation.
Can I advertise at multiple venues?
Absolutely. Many local businesses advertise at 2-5 nearby venues to cover their entire service area, while provincial associations cluster venues based on province, and national brands across Canada. We are scalable.
Can I buy programmatically?
Yes. We’re integrated with Broadsign and available through major DSPs. Contact us for Deal IDs.
Do I need to provide my own ad design?
No. Our design team creates your ad at no extra charge. Just send us your logo and the message you want to communicate.
How long should I run my campaign?
We recommend a minimum of 12 weeks. Venue advertising builds recognition through repetition — the same families see your ad week after week. The longer you run, the stronger the recall.
What if I want to change my ad?
You can update your creative at any time during your campaign. Seasonal promotions, new offers, or refreshed messaging — just send us the update and we’ll have it live within 48 hours.
Is this better than sponsoring a local team?
Team sponsorship gets your name on a jersey seen by one team’s parents. Venue advertising puts your message in front of every person who walks into the building — across every sport, every age group, and every event. The reach is dramatically larger.
Put Your Brand In The Game
Request a custom proposal for your campaign. Our team will respond within one business day.
Frequently Asked Questions by Venue Owners
What does it cost to join Sport Digital Network?
Nothing. SDN covers all costs — screens, installation, maintenance, content management, and advertising sales. Your facility pays nothing, ever.
How much revenue can I expect?
Revenue depends on your venue’s size, visitor traffic, and market. We’ll provide a detailed revenue estimate as part of our partnership proposal.
Do I need to provide internet connectivity?
Yes. Each screen requires a wired internet connection. If connectivity isn’t available in the installation location, we’ll work with you to find a solution.
What happens if a screen breaks?
SDN handles all maintenance and replacement at our cost. We monitor screens remotely and dispatch service when needed.
How long is the partnership agreement?
Typical agreements are multi-year, which allows us to invest in your facility with confidence. We’ll discuss term options during the proposal process.
What do the screens look like?
We install 65” – 86” commercial-grade 4K displays in professional wall mounts. Placement is determined collaboratively — we identify high-traffic locations and work with your team on final positioning.
Will this conflict with existing sponsorships?
We work around your existing commitments. If you have current sponsors with category exclusivity, we honour those agreements and build our ad sales around them.
Make Your Facility a Place Advertisers and Brands Can Connect with Their Community
SDN delivers real-world video in these environments.