We Built the Network That Brings Brands into the Heart of Canadian Communities
Canada’s largest digital video & out-of-home network focused exclusively on community sports venues.
What We Do
We purchase, install, operate, and sell advertising on large-format digital screens inside community sports venues across Canada. SDN delivers real-world video in these environments.
For Advertisers
We offer access to a coast-to-coast network delivering 30 million impressions weekly. Campaigns can be bought direct, through private marketplaces, or programmatically via Broadsign and major DSPs.
For Venue Partners
We offer a zero-cost revenue stream. We cover the full cost of screen installation and maintenance, manage all content and advertising sales, and share revenue generated with venues.
Premium Venues from Vancouver to Halifax
Of Venues are Multi-Pad or Multi-Sport Facilities
Weekly Impressions
4K Commercial-Grade Displays
Minutes average visitor dwell time
Our Venue Partners
We Operate in Partnership with Two of Canada’s Most Established Venue Operators:
Canada’s largest operator of community recreational facilities.
Canada’s largest owner of private golf courses, with 26 locations across Ontario. ClubLink courses serve an affluent membership base, making them premium advertising environments.
Together with directly partnered municipal and independent venues, these relationships give SDN access to the biggest, busiest sports and recreation buildings in major Canadian markets.
Our Team
SDN’s senior leadership brings together three areas of expertise that most DOOH companies lack:
Media and Agency Experience
Our team includes former agency executives who understand how to build national brands, how brands/agencies buy media, evaluate DOOH, and measure campaign effectiveness.
Sports Marketing
We have operators who’ve spent their careers in sports venue marketing, sponsorship, and fan engagement. They know what works inside an arena.
Venue Management
Our partnerships with Nustadia, and ClubLink are built on relationships with people who understand facility operations from the inside. This combination means we build networks that advertisers want to buy, in venues that work as advertising environments, managed in a way that venues appreciate.
Our Technology
SDN uses Broadsign as our content management and SSP platform, the industry standard for DOOH networks. This enables:
Programmatic DOOH
Agencies can purchase SDN inventory through their existing DSP workflows
Real-Time Content Management
Each screen is updated remotely across the entire network.
Proof-Of-Play Verification
Every ad delivery is logged and confirmed.
Dynamic Content
Weather, sports scores, and scheduling information update automatically.
Dayparting
Ads can be targeted to specific times of day or days of the week.
All screens are connected to our network via dedicated internet connections, monitored 24/7 for uptime and performance