We Take Audience Measurement Seriously
To accurately gauge facility audience size and impression counts, SDN employs three strategies:
People Counter Data Sourced From Multiple Venues
Measures hourly visitor counts entering and leaving each facility.
Opto-Radio Bluetooth Mapping
SDN deploys a network of strategically placed Bluetooth beacon devices within each arena.
• Three Bluetooth beacons are installed in key locations per venue.
• Resulting data is analyzed to build hourly impression models for each facility.
Exclusive Audience Data
Proprietary audience data curated through third-party audits conducted by Pelmorex.
Mapping
We use proprietary mapping software to help clients optimize location strategy. This includes competitor proximity, distance analysis, drive-time modeling, coverage evaluation, and “hot zone” analysis. We match facility traffic with nearby retail traffic patterns.
Arima Data
We leverage the intelligence of Arima Data’s platform, which aggregates 25 trusted data sources. This enables us to:
• Build robust demographic audiences (similar to Vividata)
• Perform cross-media optimization
• Apply advanced location intelligence
All to ensure we deliver sophisticated, trusted strategies to our clients.
Our User Journey
We partner with Applied Post, a third-party provider with access to 40 million mobile devices.
We have geo-fenced:
Community Sport Properties
Golf Courses
Points of Interest
We track visitor movement to 200+ points of interest and index behavioural patterns by matching travel activity to these destinations.
We can also determine visit frequency, daypart, dwell time, and length of stay.
From this foundation, we build attribution models that demonstrate the effectiveness of each campaign.