Measure What Happens Next
Exposure doesn’t end when consumers leave the facility. Neither should measurement.
Three Key Tools
Mapping
Where SDN visitors live.
Client and competitor locations.
FSAs, proximity and travel patterns.
Consumer Journey
Where exposed audiences go.
How frequently they visit.
What days and times behaviours occur.
Footfall Attribution
Visits to client locations.
Incremental visitation lift.
Top-performing markets and facilities.
How We Build Facility Audience Data
People Counter Data Sourced From Multiple Venues
Measures hourly visitor counts entering and leaving each facility.
Opto-Radio Bluetooth Mapping
SDN deploys a network of strategically placed Bluetooth beacon devices within each arena.
• Three Bluetooth beacons are installed in key locations per venue.
• Resulting data is analyzed to build hourly impression models for each facility.
Exclusive Audience Data
Proprietary audience data curated through third-party audits conducted by Pelmorex.
We use proprietary mapping software to help clients optimize location strategy. This includes competitor proximity, distance analysis, drive-time modeling, coverage evaluation, and “hot zone” analysis. We match facility traffic with nearby retail traffic patterns.
Arima Data
We leverage the intelligence of Arima Data’s platform, which aggregates 25 trusted data sources. This enables us to:
• Build robust demographic audiences (similar to Vividata)
• Perform cross-media optimization
• Apply advanced location intelligence
All to ensure we deliver sophisticated, trusted strategies to our clients.
Our User Journey
We partner with Applied Post, a third-party provider with access to 40 million mobile devices.
We have geo-fenced:
Community Sport Properties
Golf Courses
Points of Interest
We track visitor movement to 200+ points of interest and index behavioural patterns by matching travel activity to these destinations.
We can also determine visit frequency, daypart, dwell time, and length of stay.
From this foundation, we build attribution models that demonstrate the effectiveness of each campaign.