by NoahW | Aug 5, 2026 | Digital Out-Of-Home Advertising
Audience segmentation has become one of the most important disciplines in modern media planning. For years, advertisers have focused on reaching the largest possible audience, believing that more impressions naturally lead to better results. Reach still matters, but...
by NoahW | Aug 5, 2026 | Digital Out-Of-Home Advertising
A rink board is not a phone screen. People see ad creative for arena screens while tying skates, finding their seats, waiting for practice to end, or catching up with other parents. They are not hunting for an ad, but they are spending enough time in the environment...
by NoahW | Aug 4, 2026 | Digital Out-Of-Home Advertising
Start With the Outcome, Not the Inventory The weakest measurement plans begin with a screen count. The stronger ones start with a business question. A local restaurant may need to increase weeknight traffic from families near a recreation center. A national brand may...
by NoahW | Jul 21, 2026 | Digital Out-Of-Home Advertising
A screen in a packed arena does not behave like a screen beside a highway. The audience has arrived for a reason, stays for a meaningful amount of time, and often returns week after week. That distinction should shape the decision around programmatic DOOH versus...
by NoahW | Jul 20, 2026 | Digital Out-Of-Home Advertising
A rink lobby at 6:15 p.m. tells a different story than a spreadsheet. Parents wait between practices. Athletes regroup after training. Siblings pass time before pickup. Those repeated, high-dwell moments make sports facility revenue examples more than a question of...
by NoahW | Jul 17, 2026 | Digital Out-Of-Home Advertising
The first faceoff is only one part of an arena visit. Families arrive early for practices. Players wait between games. Friends gather at the rink-side tables. Parents settle in for back-to-back shifts, often spending 90+ minutes in the building. Advertising in hockey...
